Our hair care line is designed for various hair types, featuring effective and easy-to-use products formulated with all-natural botanicals sourced throughout the islands of the Caribbean.
our founder
Shelly-Ann Fraser-Pryce
AFIMI is deeply personal. It represents my roots, my identity, and the resilience that defines me. I’m proud to share this piece of Jamaica with the world, helping others feel confident and connected to their own beauty story.
